Hi I'm Kelli

Undo Ego started as something I made for myself.

After an unexpected spiritual awakening and later finding A Course in Miracles, I became slightly obsessed with noticing how quickly the mind can pull me into stories, reactions, drama, guilt, fear… all the usual ego chaos. Not in some huge dramatic way. Just in ordinary everyday moments where you suddenly realise you’ve been mentally arguing with reality for the last two hours.

My day job is organisational change management, so I spend a lot of time helping people build new habits and behaviours (in the dream). One thing I know about behaviour change is that people need reminders and reinforcement. Not once. Repeatedly. That’s why people use post-it notes, phone reminders, vision boards and prompts. The brain drifts. Constantly.

At the same time, design has always been my happy place. So I started creating funny little reminders for myself. Things that could interrupt the story quickly and help me come back to peace a bit faster. Less “guru wisdom.” More “omg… I’m doing it again.”

Somehow that turned into a retro-inspired flip book… and then somehow that turned into me printing 1000 of them and sending them to warehouses around the world.

The dream’s weird like that.